If you're on Instagram, chances are you've seen at least one influencer recommending and promoting a restaurant, hotel, beauty product, clothing brand, etc. They do a job and they are paid to do it! But how much does an influencer earn on Instagram ? What is his salary? We take stock!
Becoming an influencer on Insta is profitable
Today, becoming an influencer on Instagram is a real business and it can only be very profitable. Do you doubt it? Cristiano Ronaldo's Instagram account brings in almost 43 million euros a year, for just 49 sponsored posts, which is 13 million euros more than his annual salary in Italy.
To make money on Instagram , the influencer must have a large active community that likes and comments on their posts. You don't need to have millions of followers to attract brand interest, as the market for micro-influencers continues to grow in popularity, people who have between 1,000 and 10,000 followers. According to experts, these accounts bring in between 50 and 100 euros on average per post. Note that the remuneration can reach 500 euros per post for influencers who have more than 20,000 subscribers on their account.
If you are wondering how to become an influencer and earn an income on this social network, know that there are many techniques to put in place to increase the number of subscribers on the account.
The remuneration of the big influencers on Insta
For influencers who have more than 100,000 followers on their Insta account, pay per post can only take off. In general, brands pay 1,000 euros per post, 200 euros per story and between 2,000 and 5,000 euros for a 60-second product video.
For an influencer who has more than 1 million subscribers on his account, the remuneration per post can reach 2,000 euros, or even more.
Regardless of audience size, influencers are not only paid for the engagement rate they generate, but also for their ideas and content creation. This is why influencers prepare a press kit where to present the rates to potential partners.
So how do you make money on Instagram?
To make money on this social network, it is essential to put everything in place to have a large community on Insta. While some prefer to opt for the purchase of subscribers to boost their account in a short time, others use a specialized agency that takes care of everything. Micro-influencers take the bull by the horns and boost their presence on Insta in a natural way.
Remember that there are several ways to monetize your Instagram account:
- Publish sponsored posts for brands wishing to reach your subscribers;
- Become an affiliate to earn commissions by selling products from other brands;
- Sell your own physical or digital products;
- Sell your photos, etc.
In order to get to know these young influencers better, we have prepared some biographical sheets for you: