How to take care of your Instagram bio in 5 steps to attract more subscribers

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Your Instagram bio is the first impression you give to your visitors and potential followers. A well-written bio can be the difference between someone subscribing and someone leaving your profile. If you're looking to attract more followers and increase your influence on Instagram, getting your bio right is crucial. Here are 5 steps to creating an irresistible Instagram bio.

instagram bio

I) Show your personality with a unique tone

Your Instagram bio should reflect your personality or brand identity just like in your Instagram content . Use a unique tone adapted to your target to stand out from the competition. For example, if you're a lifestyle blogger, keep it light and fun. If you are a serious business, go for a professional and informative tone.

II) Use emojis for a touch of fun and change your writing

Emojis can add a splash of color and fun to your Instagram bio. They convey emotions and facilitate reading. Use them sparingly and appropriately so you don't overload your bio and make it difficult to understand.

The importance of writing your Instagram bio carefully should not be underestimated. The bio is often the first thing visitors will see when accessing your profile, and it can determine whether they decide to subscribe to your account or not. A well-written, well-structured bio not only helps create a favorable first impression, but also clearly communicates who you are, what you do, and what your followers can expect from your content. This can be especially crucial for brands, influencers, and content creators who want to establish a professional and consistent presence on the platform. You can thus change the Instagram writing of your bio thanks to our tool or use other tools to change its Instagram font . Before that, we invite you to find out what is the top trending font .

In summary, by writing your Instagram bio carefully, you increase your chances of attracting relevant and interested followers to your content, which can lead to faster and more sustainable growth of your audience.

III) Highlight your skills or expertise

Your bio should highlight your skills, expertise, or what you can offer your followers. Are you a professional photographer? A sports coach? A marketing expert? Briefly introduce yourself and what makes you an expert in your field.

IV) Include a call to action (CTA)

A call to action (CTA) prompts visitors to take a specific action, such as subscribing to your newsletter, viewing your website, or purchasing a product. Add a CTA in your bio to encourage visitors to engage more with you or your brand. For example, use a phrase such as "Click on the link to discover my latest article" or "Subscribe so you don't miss any of my adventures".

V) Add a relevant link

Instagram only allows one link in your bio, so choose carefully. It could be your website, a sales page, or a link to your YouTube channel. To optimize the use of this link, you can use tools like Linktree or Shorby, which allow you to create a personalized links page where you can combine several links into one.


By following these 5 steps, you will be able to create an Instagram bio that grabs attention and encourages visitors to follow your account. Show your personality, highlight your skills and include a call to action to turn your visitors into loyal followers and above all highlight an original Instagram bio . If you want to dive deeper into this subject, read: How to write a perfect Insta bio ?

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