But there are certain rules and guidelines you need to keep in mind if you want to run an Instagram contest to make sure it's both legal and successful.
To help you run the best Instagram contest possible, we've put together this guide on how to run an Instagram contest that your audience will be thrilled to enter and share. Let's dive!
Instagram contest rules
First, we need to go over Instagram's rules and legalese. You may have noticed that most Instagram contests or giveaways come with an extra long caption with lots of fine print.
This is because Instagram has a lot of rules and guidelines in place to make sure that they are absolved of any liability in the event that one party fails to live up to their part of the agreement.
Here is a brief summary of the most important points of the Instagram contest rules:
- You are responsible for the legal operation of your Instagram contest.
- Avoid inaccurate markings on photos.
- Make it clear that your contest is in no way sponsored by Instagram.
- Instagram will not help you with your contest.
- You run an Instagram contest at your own risk.
Instagram contest ideas and examples
So you're ready to start planning your Instagram contest. But how exactly do you want people to get in, and what are the benefits for your overall marketing strategy? There are several different types of contests you can run, so we've put together a list of our favorites for you to choose from.
1. Like, comment and follow
One of the most popular ways to enter is to ask people to like your Instagram contest photo, leave a comment, and follow your account in order to enter.
Simply name your price, set the ground rules, and watch the entries roll in. You can ask people to comment on why they should win, nominate someone to win, or simply tag a friend to spread the word. However, the latter option is a great contest idea on its own.
2. Tag a friend
Want to really get the word out about your Instagram contest? Ask people to tag a friend when they walk in! Users can tag as many friends as they want to get even more chances to win.
Then those users are likely to come in and tag some of their own friends, creating a snowball effect on your contest and brand awareness.
It's a great way to thank people who have worked hard to help others, while growing your customer base.
3. User Generated Content
Ask your audience to share a photo on their feed using a specific hashtag or tagging your business so you can easily find all entries in one place.
Not only does this reward your customers for their help, but it gives you a whole arsenal of user-generated photos to share on your feed for future content planning.
Another great way to grow your audience is to collaborate with a similar brand involved in a contest together.
If you go this route, users will then have to follow each brand participating in the contest together to enter.
Many influencers also host collaborative giveaways to help their followers discover new brands and bloggers, and vice versa.
If you're working to grow your Instagram presence, a collaborative contest or giveaway might be your best bet.
5. Instagram Stories
While Instagram contests are all about empowering your audience, there are also significant benefits to your overall Instagram marketing strategy: brands can also grab a lot of attention and dramatically increase their visibility.
Getting your audience to share a post on their Instagram Stories as a form of engagement can be another great way to spread the word.