How to retain your audience on Instagram

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Discover the best strategy to put in place to gain more likes

With over 1 billion users worldwide, Instagram has become the hottest social network right now. It has become a necessity for companies to be present there. However, it is essential to build a sustainable and authentic community. It's not easy, of course, but it's not impossible either.

It is recognized that it is not enough to have a large number of followers on Instagram, you have to know how to retain them. To gain Instagram followers, your audience must be engaged and invested in the content you create.

Retain audience

To become an influencer , you need to make a good impression on your profile. All information and your posts should be oriented to what the audience wants to see. To retain your audience on Instagram, you must:

Create a connection with the public

If your followers don't really know who you are or what you do, they're much less likely to follow you. And to retain followers on Instagram, you need to create a connection with the audience. It's the best way to keep your audience.

To do this, you need to publish content at the best time when engagement is greatest. To know when to post, you should use the analytics tool in your business account. Rely on the results of the generated report to know the best time to publish posts.

It is important to stay within the strings of its theme and its sector of activity before publishing qualitative content. You must always be interested in your target without forgetting to put truthful quotes and qualitative visuals.

Determine the content of the publications

Becoming an instagram influencer is not easy as many people think. You are constantly being judged and you might also lose followers. The best way to remedy this is to properly determine the content of your publications according to your objectives.

Strategic and thoughtful instagram content will have an impact on followers. This is really important for building audience loyalty, because the audience always expects to see your best performances. This step is also important if you want more information on how to become an influencer.

You must take care of the content of the publications. It is important to write captions that encourage dialogue. Indeed, a relevant caption promotes engagement. Tell real stories with jokes to encourage your community to comment.

Build engagement with other influencers

To increase your subscribers, rely on other influencers and follow their profiles. Do not hesitate to encourage other subscribers to like your posts and vice versa. In this way, you will gain likes as quickly as possible.

This is a growth strategy to accumulate subscribers quickly and efficiently. And that grows an authentic and engaged audience. Then, you will have the opportunity to retain them by posting several interesting posts.

A partnership with another recognized influencer can increase your visibility. The reach of your posts will increase in record time, as will your brand awareness. So all you need to do is find a good influencer who can generate engagement within your community.

Follow hashtags

To retain your audience on Instagram, all you have to do is follow the hashtags. This audience development process not only builds brand awareness, it also builds genuine followers who really care about what you do.

Hashtags are the best way to discover stories that are similar to yours, or that are interested in the same things as you. Additionally, Instagram has a useful feature that shows you hashtags related to your post.

Aim to create a community

Remember that ultimately, your followers are more than a fanbase. It's a like-minded community that you should support as much as they support you.

To hope to have an authentic and loyal following, you must see your role on Instagram as twofold: to entertain and to serve. This means you need to be open to feedback from the community. Ask about what your subscribers want. What viewpoints are they looking for?

Stay logged in

Engage with your community regularly by using the “poll” and “question” features in your stories to gauge what your followers want most. And always take the time to respond to comments, no matter how busy you are.

Your readers will be more likely to engage frequently if you respond to them. It is an honor and a privilege to share your talent and expertise with people who show an interest.

Share posts from your followers

Interacting with your community is essential to establish a link with your followers and to set up a mechanism of engagement. Do not hesitate to share the publications of your followers without forgetting to mention them. This allows you to generate content and enhance your followers. This technique encourages other followers to share more posts about your brand.

To engage other potential subscribers to follow you, you can also organize contests with your community. The method consists in offering them a game with a few series of questions without forgetting to put a good visual. You can also offer to repost your insta photo on their account.

Create sponsored posts

To gain visibility, you can create sponsored posts. For this, you can pay for your visuals to be displayed to qualified subscribers or targets. To boost the visibility of your image and to increase engagement on the post, you have to pay a few euros. Sponsored posts have the words "You can share this post with your friends". Sponsored posts attract a lot of subscribers.

Read also: How to get out of instagram shadowban


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1 comment


  • juju_cooking

    L’article est très intéressant, je pense que trop peu de personne sur Insta pense à réellement fidéliser leur audience. Pourtant c’est la base pour développer une vraie communauté !

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