When to post on Instagram?

Written on Mar 17, 2022

Are you an individual or a company? Do you want to benefit from better visibility on Instagram ? To do this, it is essential that you choose the best times to post and manage Instagram content . Indeed, users of this social media do not stay connected all the time. The latter have many occupations to which they must attend.

However, there are times when they are almost always online. According to some Community Managers, this is the evening between 7 p.m. and 8 p.m. For others, these aren't the only times when Instagram traffic matters. What to keep in the end? When should you post to have the best impact? Response items.

What are the best days to post on Instagram during the week?

when to post on instagram

To get a high number of instagram likes, you need to focus your posts on specific days. In fact, according to statistics, there are times when users of this social network are more online than others. These are working days.

This is not surprising since during the latter, the pressure generated by work is greater. To overcome this, netizens routinely log on Instagram before and after performing their duties. Sometimes they don't even realize it.

If you want your posts to reach a wide audience, then it is essential that you opt for these days. That said, it should be noted that the traffic is not the same every working day. Contrary to what you think, some days of the week are more favorable than others.

According to a study by experts, the instagram likes obtained by companies that post on Mondays and Thursdays are more important than those of others. The reason is simple. At the beginning of the week, users of this medium are not yet crumbling under the weight of occupations.

As for the fourth day of the week, it tends to look like Monday because of the rest that is most often required on Wednesday evening. Do not hesitate to favor these moments to publish your content. By doing so, you are sure to notice huge traffic to your page. However, do not neglect the other days either. They can also bring you some instagram likes.

What peak hours do you need to prioritize?

when to post on instagram

Betting on certain days for your publications is not always enough if you want to benefit from a large number of Instagram likes. It is essential that you also plan on peak times. Indeed, several investigations have shown that the activity of users of this network is not constant throughout the day.

Between 6 a.m. and 9 a.m., Internet users spend a lot of time on their Insta account. From 10 a.m., the traffic decreases considerably. It will be necessary to wait for the 12 p.m. break for them to consult their feed again. Another decrease in presence on the app is observed between 2 p.m. and 6 p.m.

The working day ends at 7 p.m. Users can therefore take a new turn on their Instagram page in order to have fun and decompress. Around 8 p.m., however, the traffic begins to drop again to give way to domestic activities.

You have no doubt understood this. To benefit from good visibility, you must post your photos or videos either before the start of the activities around 9am, or in the early evening around 6pm. Only then can you maximize the number of instagram likes your content gets. In addition to favoring Mondays and Thursdays, do not hesitate to bet on these hours to make your posts.

What about the weekend?

You did not collect a sufficient number of instagram likes on working days? Wondering if you can catch up on the weekend? It is quite possible. However, it will be necessary to follow a completely different chronogram. In reality, social media traffic follows a very different dynamic on days off.

On Saturdays, most of your followers go about their personal business. This is not surprising since it is the only time of the week when they can do housework, go out with friends or even have a movie night. So don't expect a big audience today.

On the other hand, you can get loads of Instagram likes on Sundays . Since this is the last day of rest, internet users want to stay on their favorite media as much as possible before returning to reality.

Of course, the flow of activity will not be the same throughout the day. For maximum impact, post your media between 6 p.m. and 1 a.m. According to experts, this is the time slot on which almost all users connect.

Is it mandatory to publish in these slots?

post on instagram

Now that you know which time slots it is recommended to post in, you may be wondering if it is mandatory. The answer is no. It can happen that posts made on Saturdays or during working hours generate a huge traffic.

This is all the more remarkable when moving from one field of activity to another. So remember that the best times to post Instagram content on this social network are not unequivocal. They can vary according to several criteria.

If you want to explode Instagram likes records, it is therefore essential that you find the time slots that offer better visibility to your business in a particular way. Otherwise, you may miss many views.

How to find your best moments of publication?

To find your best posting times, there are several tips you can adopt. Among these is the evaluation of your analytical data. This strategy allows you to precisely identify the time slots on which you reach the maximum number of followers.

To do this, you must first switch your account to business mode. Next, go to the Audience tab. Doing so gives you access to a variety of Insights functions. These tell you in real time:

the number of people following you;
the evolution of the number of instagram likes;
the location of your subscribers;
the age and gender of each of your followers.

By referring to these, you will be sure to know when your business enjoys optimal traffic. Once that's done, all you have to do is schedule your posts on these time slots to break your records.

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