I. Instagram and its certification criteria
Instagram, a subsidiary of Facebook since 2012, is a photo and video sharing platform with billions of users around the world. Certification on Instagram is represented by a blue badge that is placed next to the account username. This badge certifies that the account is authentic and belongs to a public figure, a brand or a company.
II. The certification process by the Instagram team
Certification on Instagram is managed by a dedicated team on the platform. Members of this team are Instagram and Facebook employees who work on account management, security, and authentication.
When a user submits a certification request, the Instagram team first assesses whether the account meets the previously mentioned criteria. If the account is compliant, the team performs a thorough verification of the authenticity and uniqueness of the account in question. This verification may include the analysis of publications, consultation of external sources and collaboration with partners or verification agencies.
Once the verification is complete, the Instagram team decides whether to approve or deny the certification request. If the request is approved, the blue badge is added to the user's profile. On the other hand, if the request is refused, the user can submit a new request after 30 days.
III. The role of third-party partners
In some cases, Instagram works with third-party partners to help with account verification. These partners can be public relations agencies, marketing agencies or representatives of brands and celebrities. However, these partners cannot guarantee getting the blue badge, as the final decision is always up to the Instagram team.