Today, several social media abound on the web. As an illustration, it can be cited tik tok, Instagram, Twitter, LinkedIn, Facebook, etc. Among the latter, social media has grown considerably in recent years. These include tik tok. The latter is one of the most used social media today. It generally has more than a billion users around the world. However, to become an influencer on tik tok, you need to know a few tricks. These relate specifically to the publication of content . When should you post your posts on this social media? We will discuss this subject further later in this article.
Opt for a social media strategy
To increase the audience on the tik tok social network, active users must know precisely the best time to post on this social media. First of all, you should know that this platform now has nearly a billion active users around the world. The trending content offered on this one evolves at a speed of light. To become an influencer of this social network, it is imperative to plan your publications. In this way, you will be able to increase the engagement and the number of followers. Ideally, you should share content when the vast majority of your audience is online. Thus, you allow your followers to interact with your content. This gives you a high engagement rate.
In general, the tik tok social network makes the choice of videos to publish on the page named "For your" according to the commitment and the repeated viewings. Thus, if the published content does not generate enough interactions, it will probably not be able to be shared by many people. At the same time, you will not be able to gain more followers. This is precisely why posting hours are essential. To achieve this, do you need to post a video precisely when people are watching it? Thus, you offer your content a strong chance of being shared by a good world.
Should you post on the tik tok social network several times a day?
To develop a good reputation, the ideal would be to start by publishing one video per day. By opting for this practice, you give yourself the opportunity to practice and effectively hone your content style. At the same time, this practice offers you the possibility of being among the first contents of your followers. However, the best time which is to publish messages is estimated between 1 and 3 times a day. The principle implemented by the tik tok algorithm is quite simple. Indeed, the more an influencer publishes content every day, the more likely it is to reach several people.
What is the golden rule for posting on the tik tok social network?
Also known as the “Tik Tok Rule of thumb”, the general rule would be to post content at least once a day. By opting for this practice, you allow your followers to see that you exist. Likewise, they will know that you take pleasure in publishing original content. When an influencer posts at least one video every day, they are giving their fake followers something to patiently reach for.
Take for example an influencer followed on YouTube who has a habit of posting content regularly. Overnight, it stops posting content. The first question to ask is what is going on with this influencer. This is the reason why daily publication and consistency are important factors for having a presence on social networks.
What is the ideal number of posts to make?
Publication on social networks must be done rigorously. This is the only way you can get more exposure from your followers. Indeed, one publication a day is ideal for a good start. However, an active user wishing to become an influencer must develop his presence on the tik tok social media. The more consistently a user posts engaging content, the better off they will be. By posting 3 times a day, it guarantees that these followers will view its content. At the same time, its audience will be more likely to grow. He will thus be able to gain notoriety and build remarkable blogger relationships.
In addition, it is essential that each content published is of good quality. By making your publications at the right time, you will be able to promote your image and develop the necessary audience allowing you to increase your presence on tik tok. It must therefore be deduced that the frequency and quality of all kinds of content are the 2 main factors for developing a presence on social networks.
Are too many posts bad for his tik tok account?
As always, too many good things do not spoil anything in life. This principle also applies to publications made via social networks, in particular tik tok. However, when you make too many posts in a short period of time, it is very likely that many active users will miss your posts. This is possible since they will prefer to diversify.
Also, when an influencer posts fewer videos, the posted content is likely to be viewed and engaged by multiple active users. This is a good practice to have a better engagement rate. Similarly, it is recommended to make a good publication rather than making 4 poor quality posts.
When is the best time to post on social media, especially tik tok?
First of all, social networks are used in all areas. To gain notoriety, you must opt for a remarkable social strategy. Likewise, the content published must be unique and in your image. A good publication will allow you a remarkable presence on the most used social network (tik tok).
However, the right publication is not the only practice to adopt to gain notoriety on the tik tok social network. Indeed, you have to choose the best time to post all kinds of content. In general, the best times to interact with the community are:
- From 6 a.m. to 10 a.m. in the morning;
- From 7 p.m. to 10 p.m. in the evening.
What are the hours when the engagement rate is high?
As mentioned earlier, the best moments and the rhythm of the publications should not be neglected. This is a communication strategy to engage the community. To benefit from a high engagement rate, each hour of publication must be perfectly determined. To reach millions of active users, here are the hours during which you should post content:
- 9 a.m. on Tuesday;
- 12 p.m. on Thursday;
- 5 a.m. on Friday.
According to the studies carried out by the experts, the schedules listed above are considered to be the best for posting content. Indeed, during these periods, the number of active users is significant. By opting for this practice, you have a good chance of increasing your engagement rate. This is a good marketing strategy that should not be overlooked.
Saturday: Is it a bad day to post content?
Today, many people think that Saturdays and Sundays are considered the best times to post content. Which is absolutely not the case. Studies carried out by experts have shown that publications made on Saturdays do not bring much to influencers. Indeed, it does not generate the same level of performance and commitment, unlike the other days. It must therefore be deduced that posting messages during Saturdays will not allow you to have a significant engagement rate. This is an absolute truth since almost all active users already have other things planned. If you have a business account and want to promote your brand, refrain from posting on Saturdays and Sundays.
Is it necessary to use hashtags?
By posting at the right times, there are also other parameters to respect to be visible enough and gain notoriety on the tik tok social network. Indeed, you should know that the music or filters to be used in the content are very important. At this level, it is highly recommended to use a popular song or effects in order to catch the attention of active users.
In addition, to put the odds on your side, you must use hashtags. However, the use of these must be done wisely. Indeed, the hashtags to use should not be too much or too little. Usage should be average. Specifically, it is strongly recommended that you limit yourself to 10 hashtags per post. The idea here is to include at least one specific hashtag in your post. For example, if you publish a video featuring a Jet Lee cosplay, you must put only #cosplayjetlee. However, you can refer to other reference hashtags in order to attract the attention of several users to your content.