Social media is a great springboard for professionals to showcase their work. It can be art or crazy science experiments. YouTube, in particular, has witnessed and driven the success of creators making reaction videos, travel vlogs, home cooking, and more. That said, what isn't widely known is the value of all those views, comments, subscriptions, and likes, and what that means for YouTubers. If you're as curious as we are, join us and dive into the lives, content styles and earnings of these stars who feature in the new list of the world's greatest youtubers.
From recreating all the sets from the Squid Game to hosting an expensive tag party, Jimmy Donaldson, also known as MrBeast, has over 88.3 million subscribers on YouTube. The philanthropist has made several people hooked on his awe-inspiring stunts and even grander charitable endeavors. As an example, he spent 50 hours buried alive and offered prizes to anyone willing to sit in a bathtub full of snakes.
Naturally, he tops the list of the biggest youtubers in the world, earning $54 million in 2021. He thus stole the crown from Ryan Kanji, a 10-year-old toy reviewer, who usually tops the list. of list.
The professional boxer, who started his career doing comedy sketches and vlogging different aspects of his life, comes second on the list of most popular YouTubers with 20 million subscribers. Interestingly, the creator had been demonetized by YouTube in 2017 following a controversial video by his Youtuber brother Logan Paul.
Today, although he can once again make money from YouTube ads, Paul isn't as consistent in his posts on the platform. Despite this, he earned an impressive US$45 million last year, 90% of which could be attributed to his boxing career, particularly his high-profile bouts with MMA fighters Ben Askren and Tyron Woodley.
Mark Edward Fischbach
Known on the internet as Markiplier, Mark entertains his 31.5 million subscribers with comedy sketches, animated parodies and game videos. Most of his income comes from his marketing skills. Its t-shirts, hoodies and other merchandise helped it double its revenue last year to $38 million.
Although his show Unus Annus, which was made in collaboration with fellow YouTuber Ethan Nestor-Darling, was canceled as the videos were removed, merchandise from the show continues to sell. The star has now set her sights on the big screen.
Rhett and Link
Between tasting strange foods and organizing rap battles, the duo of YouTubers Rhett and Link have earned an astronomical sum of 30 million dollars. They started with a daily show called Good Mythical Morning, which discussed everything from food trends to internet frenzies.
Quickly, the show had spin-offs and brand extensions and welcomed special guests, which allowed the duo to become famous on the Internet and reach 10 million subscribers. That, along with a whole host of initiatives, one of the biggest of which is the two-hour streaming that sold over 70,000 tickets at $50 each can be credited to their big payday.
Known as Unspeakable on YouTube, Nathan creates and shares videos of games, challenges and pranks with his subscribers, who currently number just over one million. His main focus is the pixelated game of most of our childhoods, Minecraft. Among his most popular videos is one where he fills a house with snow and a room with alligators. These videos, along with others, earned him an impressive $28.5 million last year.
Anastasia Yuryevna Radzinskaya
The Like Nastya channel, which started as a toy unboxing channel, is now one of the largest children's YouTube channels in the world. The seven-year-old star of the channel shares videos with her 85 million subscribers about life at school, spending time alone at home and learning about the five senses, among other things. That channel, along with several lucrative deals and merchandise lines, NFT collections, and other brand extensions, earned him US$28 million last year.
Ryan is another young YouTuber who started his career at the age of four examining and playing with toys. Today, Ryan shares fun facts, science experiments, fun challenges, and more with his 31 million YouTube subscribers. Those businesses, along with the branded products and toys that end up on the shelves of retail giants like Target and Walmart, have brought in $27 million.
Coby and Cory Cotton, Garrett Hilbert, Cody Jones and Tyler Toney
Comedy group Dude Perfect, featuring twins Coby and Cory Cotton, Garrett Hilbert, Cody Jones and Tyler Toney, mixes danger and play for its 57 million subscribers. From illusion to walking on the wings of a mid-air plane, the channel has no shortage of things to amuse and excite viewers. Between those challenges and their third live tour this summer, they earned $20 million last year.
Jake Paul's older brother, Logan Paul, made his comeback this year after the 2017 controversy, turning to boxing to make his income like his brother and sister. His exhibition fight against world champion Floyd Mayweather didn't have an official winner, but still garnered a lot of attention. Paul has also invested in NFTs and owns a podcast called Impulsive.
More than 23 million subscribers watch him talk Pokemon cards and listen to his music on his channel, earning him $18 million last year.
Rounding out this list is Preston Arsement from the PrestonPlayz channel. This Youtuber plays video games, mainly Minecraft. It has 12 million subscribers and covers current affairs, with videos on the squid game and Marvel superheroes. Last year he made $16 million.
How to become a great youtuber?
You have a Youtube channel and you dream of going to the monetization stage? Do not worry. Getting a lot of views on YouTube is not an impossible mission. As you probably already knew, getting views, thousands of views with your videos on youtube is essential to monetize your channel.
When you have managed to define a niche and create a youtube channel, you must ensure that each video posted is of good quality and will interest the majority of youtube users. Remember that the great videographers like Cyprien Gaming or Monsieur dream offer very high quality videos on their youtube channel. This is one of the main reasons why they get millions of views on every video posted on their youtube channels.
One of your first qualities is therefore to be a good videographer, capable of editing youtube videos of good quality. Suppose you have decided to create a comedy channel. Logically; the contents that you publish on youtube via this channel must be humorous. Thus, when a youtube user indexes the search engine to watch a Youtube video of this kind, your humorous videos should appear in the list of videos that the youtube platform offers him.
The position at which your funny videos will appear will depend on other elements such as the keywords entered by the Internet user and the quality of your SEO. A good referencing will allow you to be easily visible on youtube.
In addition, you should know that your income as a youtuber is not directly related to the number of subscribers. But the greater the number of your subscribers, the more important is the number of views you will have for the publication of a video. That said, more than a million views could be expected for each of your posts if you have a million subscribers.
Taking a closer look at the list of top youtubers, we can also notice that some earn their living with other activities. Their accounts on Youtube allow them to attract millions of visitors and present them a product in partnership with a commercial structure. This way of taking advantage of a channel's popularity for disguised advertising is very widespread. There are several resources on how to make money with this method.
If you often have many views when you post a new video on youtube, you can generate very interesting advertising revenue.