Buying followers is very common for an influencer who wants to accelerate their development. Provoking a mass phenomenon, it is often badly perceived; and yet, it is actually a natural and extremely widespread practice!
A legal framework that does not prohibit the purchase of subscribers
In France, no law or administrative directive prohibits buying subscribers to develop social networks. Indeed, contrary to popular belief, the new communication tools and their use have been well studied by the French administration. However, it appears from the texts and the state of the current law that nothing restricts the purchase of followers.
From the point of view of French law, the purchase of subscribers is neither more nor less than a marketing strategy. It is a simple provision of services, not relating to any illegal content, and which is therefore analyzed like any other provision of communication services. As such , the use of this new marketing strategy does not pose any problem.
However, it is still important to remember that respecting the rules of social networks is important. The idea is to respect the conditions of use of the social networks considered.
However, these can restrict certain excessive growth and thus regulate their users. So choose a long-term subscription, which will increase your notoriety step by step. If you opt for too sudden growth, certain social network algorithms could detect an anomaly. This would then prevent you from publishing your content for a given period. On the other hand, nothing prevents anyone from following your work. As long as the subscribers are effective and authentic, like those of SupremeBoost, there is nothing to worry about. You can therefore stimulate your community and increase your notoriety with complete peace of mind!
Thus, you can serenely opt for this new marketing strategy by obtaining subscribers on our platform on Instagram, Facebook, YouTube, Twitter and TikTok.
The regulations governing influencers
If the purchase of subscribers is authorized, on the other hand, certain practices known to influencers are prohibited. Indeed, like any person, an influencer remains subject to the various regulations on consumption and in particular those concerning unfair or misleading commercial practices.
So be sure to pay attention to the types of partnerships you are going to select. You have probably heard of the fine of 20,000 euros that Nabilla had to pay on July 28, 2021. Well, she was justly sentenced for deceptive commercial practices relating to the promotion on the Snapchat social network of a site of online trading training
The DGCCRF (Directorate General for Competition, Consumption and the Repression of Fraud) ensures the protection of French consumers. As an influencer, you cannot therefore think that you are free from compliance with the law.
Moreover, the very definition of what an influencer is has recently been clarified by the ARPP (Professional Advertising Regulatory Authority), as being: "an individual expressing a point of view or giving advice, in writing , audio and/or visual, in a specific field and according to a style or treatment that is specific to it and that its audience identifies”.
The influencer and his practices such as product placements are therefore well and truly regulated . Nevertheless, it is true that the legal and tax status of the influencer remains specific. However, it has not yet been precisely defined by French law. This situation of “legal vacuum” therefore still leaves you a certain flexibility, which you can take advantage of.
Leave a comment