How much does a youtuber earn?

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Far from being a hobby, home videos can make money for businesses and individuals alike. Of course, anyone can easily upload a video to YouTube. But making money from YouTube videos , or even, in some rare cases, making a living from them isn't within everyone's reach. 

how much does a youtuber earn

You need to consistently upload quality videos with content that people find interesting, relevant, and engaging. You must market this video on your personal website, blog, social media and other video sites. You need to build a brand for yourself, get verified, and grow your follower base in order to be taken seriously. You also have to be lucky for your video to be in the most viewed videos. 

All in all, it's not easy. Over 500 hours of video are uploaded to YouTube every minute, so the competition is fierce. But don't be discouraged. We all start from nothing. Some youtubers have managed to achieve stardom and millionaire status out of nothing. 

Internet users spend a billion hours a day watching videos on YouTube, which has become the second largest search engine in the world and the third most visited site. It is therefore a fantastic platform for people to express themselves and for advertisers to market their products.

YouTubers can make money in a variety of ways, from advertising to creating branded products. Let's take a look at each of them and see how much Youtubers earn with each method. 

How much do youtubers get per view? 

Content creators who are part of the YouTube Partner Program can earn money from ads. Advertising money is split between Google (owner of YouTube) and the content creator. YouTubers receive approximately 68% of advertising revenue. 

Rates vary depending on the advertiser. Most advertisers pay between $0.10 and $0.30 per view, with an average of $0.18 per view. 

For the average YouTuber, that works out to $18 for every 1,000 ad views. But remember, YouTubers only get paid if viewers watch the ad without skipping it. Since not all viewers watch ads, it comes to around $3-5 per 1,000 video views.

Ad revenue brings in relatively little. Most YouTubers therefore resort to other ways to make money, such as referrals and affiliate marketing. 

How much do youtubers earn per subscriber? 

YouTubers earn nothing for each subscription. So why are they still asking viewers to hit the subscribe button?

Loyal subscribers watch all the new videos that are posted. A high number of subscribers increases the chances that their videos will be seen in large numbers. More views means more ad revenue. 

Creators can also land good deals with brands if they have a large following. Brands will offer more money for sponsorships if they know a YouTuber can reach a large audience. 

How much do youtubers earn with a million subscribers?

There are approximately 38 million YouTube channels. Most of them are far from having 1 million subscribers. Channels that reach 1 million subscribers can earn a lot of money on the platform. 

Here's how much an active Youtuber could earn by posting 2 videos per week: Based on an average of $3-5 per 1,000 views, a Youtuber could earn around $6,000-10,000 per week. That's an impressive $24,000 to $40,000 a month in ad revenue alone. 

This assumes that the 1 million viewers watch each video. In reality, not all subscribers watch all videos. But non-subscribers can also watch the videos to increase the number of views. 

How much do youtubers earn with 100,000 subscribers?

You don't have to have a million subscribers to be successful on YouTube. Creators with 100,000 subscribers can still make money. Using the same rates as above, a Youtuber with 100,000 subscribers and 2 new videos per week can earn between $600 and $1,000. That's about $2,400 to $4,000 per month in ad revenue. It's pretty well paid, but youtubers have several ways to monetize their YouTube channel. Here are some examples. 

How do youtubers make money? 

Ad revenue isn't the only way to make money as a YouTuber. Here are the most common ways for youtubers to increase their income. 

Advertising revenue

Video creators can earn money from Google AdSense under the YouTube Partner Program. Once a channel has reached 1,000 subscribers and over 4,000 views in the last 12 months, it is eligible for the program. The channel must generate at least $100 per month in order to be paid. If this threshold is not met, you will not be paid for that month. 

Brand contracts/sponsorships

A high number of views and followers can open up lots of brand sponsorship opportunities. YouTubers can get paid to promote products. They can also receive the products for free. In general, YouTubers will earn more if they have a good relationship with their audience. 

Affiliate Marketing

YouTubers sometimes include links to buy recommended products in their description box. Every time a viewer makes a purchase through these links, the channel earns a commission from the sale. 


Creators who have built a brand around their channel often sell merchandise to make money. YouTubers can create their own e-commerce store and sell items like T-shirts, hoodies, caps, and more.


Many youtubers take advantage of crowdfunding sites to increase their income. Some sites are popular because they allow creators to post exclusive content that is only available to paid subscribers. 

Who are the richest youtubers? 

Big youtubers can make a lot of money on the platform alone. But the wealthiest YouTubers have also started lucrative side businesses in addition to being full-time content creators. 

Here are the 10 richest Youtubers according to their estimated net worth: 

  • Jeffree Star: $200 million, 16.3 million subscribers.
  • Ryan's World: $80 million, 30.7 million subscribers
  • Dude Perfect: $50 million, 56.7 million subscribers.
  • PewDiePie: $40 million, 110 million subscribers
  • Markiplier: $35 million, 30 million subscribers
  • Rhett & Link: $32 million, 22.2 million subscribers
  • DanTDM: $30 million, 25.6 million subscribers
  • VanossGaming: $25 million, 25.6 million subscribers
  • Ninja: $25 million, 24 million subscribers
  • James Charles: $22 million, 24.6 million subscribers.

The richest YouTuber, Jeffree Star, didn't just earn his fortune by posting beauty videos. Most of his net worth comes from his makeup company, which he often promotes on his channel. Youtubers are marketing experts to maximize their earning potential. 

Tips to make more money as a youtuber 

Making a living from your online videos is not an impossible mission. If you want to make a lot of money being a youtuber, these tips may be useful to you. 

Find your niche

It is best to stick to one niche. This will allow you to keep your subscribers interested and give direction to your channel. Your subscribers expect a certain type of content from you. It would be confusing if a tech channel started publishing cooking recipes, for example. 

Create interesting series 

Many channels are successful in posting recurring video series. This is an advantage in many ways. It's easier to organize the videos on your channel. Plus, it makes it easy for viewers to find and loop videos with content they like.

Post videos regularly 

Sticking to a regular posting schedule helps keep your audience engaged. People are more likely to subscribe if they see your channel is active. You can also experiment to find the best times to post and get the most views. 

Collaborate with other youtubers

Collaborations are a great way to grow your audience. You may be invited to star in other people's videos and vice versa. Both sides are a winner since you will be able to reach each other's audience and hopefully get more viewers. 

Be active on social media

As a full-time YouTuber, it helps to stay active on social media. You can promote your videos on multiple platforms. Plus, it allows your audience to connect with you and get excited about your future posts. 


Do you keep wondering how to make money with YouTube views? Monetizing your YouTube channel can be enough to make a living with YouTube. But for YouTube to make a lot of money and get you rich, you have to put in a lot of effort. 

To get views by the thousands, you need to have a lot of subscribers. And for that, your content must interest people. To increase your notoriety, you may need other social networks like Instagram, use influencers to gain more followers. 

Some YouTube video creators earn astronomical sums. The income they manage to generate is enough to make you dream. But it's not a quick way to make money. In other words, if you are looking for a profitable business from the first actions, creating content on YouTube is not the ideal option. It takes a lot of effort (and luck) to make money on YouTube. 

How much you will earn as a YouTuber depends on a number of factors, including the number of views and the quality of your audience. While not a viable full-time career for everyone, YouTube can be a great side-hustle. If you have a topic that you are passionate about, it doesn't hurt to share your content on YouTube and see where it leads. 

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