With the popularity of French influencers like Squeezy, Norman Cyprien as well as their American counterparts David Dobrik, Jeffree Star, EnjoyPhoenix or even Tibo Inshape, many budding YouTubers and bloggers today dream of getting thousands or even millions of views on the world's number 1 platform for video sharing. The goal is obviously to create a long-term income. Because yes, when content goes viral, it is entirely possible to make money with YouTube. But, how much can you actually reach on these types of platforms? And especially from how many views can we expect real profitability?
YouTube views: how to earn more money?
We now know that one of the main ways to make money quickly from a YouTube channel, and perhaps the most accessible, is to make money from views. So yes, we are not going to lie to each other, it is almost impossible for an average YouTuber to earn a lot of money on the platform. In fact, to put it simply, on YouTube, it's not actually the number of views that is monetized, but rather for the number of views obtained by the advertisements.
In detail, when a user looks at your content, it is only when an ad is launched that you receive money on the internet. Conditions are also to be met in order to be able to monetize your channel. In addition, according to the YouTube Partner Program, you must have at least 1000 subscribers and accumulate at least 4000 hours of viewing in the last 12 months before you can monetize your YouTube channel.
Clearly, the remuneration of your videos will depend on the time and effort that you will invest to increase your audience and especially to make them want to watch your video for a certain period of time. Because you will no doubt have understood it, even if the visitor clicks on your video, but there are only a few seconds left, this will not bring you views and ultimately profitability.
To go even further, you should know that the viewing time or watch time in English plays a very important role in making easy money on YouTube. In fact, most, if not all, ads on the platform only appear after a certain duration. However, for the visits of Internet users to be counted and remunerated, the advertisement must appear. And the longer the visitor stays on the video, the more SEO will be optimized and by extension better ranked.
How much can you make from YouTube video creations?
As we mentioned earlier, the payment for views on YouTube depends on the number of views generated by the advertisements. In general, this remuneration is calculated per 1000 views. This is commonly referred to as the cost per thousand or CPM rate. The figures can vary enormously, but in principle it is necessary to count between 0.5 to 6 USD per CPM.
In view of these figures, we can thus estimate that to earn around 1000 €, it will take at least 2 million views. We agree, 2 million views is a stratospheric figure. However, when the video is well positioned in the search results, it is quite possible to have as many views without too much difficulty. In fact, if you put in place a good YouTube growth strategy, it is quite possible to generate a few dollars. According to the figures, around 150 to 300 € per month. Which is already not bad for rounding off the end of the month.
How to properly monetize your YouTube channel: the essentials
To effectively generate revenue from YouTube views, it is important to provide relevant and quality content to your audience. And this, both in form and in format. Concretely, your video must not only arouse interest, but also be pleasant to listen to, to watch and bring real added value to your audience. And obviously, your content must be optimized for natural referencing (SEO). To do this, a number of steps must be followed:
Like any online business, to generate income on YouTube, it is important to clearly define your persona or more simply your target audience. This step dreams a very important character in order to be sure to adapt your message to the codes, the language and the emotional levers of your audience.
Choice of niche
When you have clearly defined your target audience, you will then have to choose the niche in which you want to position yourself. Here, it will be necessary to embark on a field that is not too competitive. In general, it is strongly recommended to specialize in a given theme. By ensuring of course to propose a differentiating and rewarding offer for the Internet user.
The structure of the video
Whatever service or product you are going to offer, it is important that your content is well put together in order to make the visitor want to watch your content and become a loyal audience on your channel.
In addition to these prerequisites, also consider:
- Enable monetization for each video by logging into your YouTube account
- Create an Adsense account to collect your income
- Link your Adsense account to your YouTube account
Good to know :
You can cash out your YouTube earnings from 100 USD or the equivalent in your local currency.